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Selected work from 10+ years of facilitating innovation.
I don't just design flows. I design the moment chaos becomes clarity.
Each project below started with ambiguity: a messy market, a complex system, a utility that needed soul. My role was to facilitate alignment across teams, architect the system, and turn utility into an enriching experience people remember.
translating complex financial workflows into intuitive digital experiences.

Streamlined design-development handoffs. Spearheaded a cross-functional program to achieve ADA/WCAG 2.1 AA compliance across the platform

Led end-to-end UX/UI design for a social media app targeting US and Middle Eastern markets, shaping product direction from discovery through investor-ready prototypes. Translated market and UX research into feature proposals that aligned CEO, development, and business stakeholders.

Led user experience design at a specialized mobile development agency, designing 6 iOS and Android app concepts and shipping high-impact applications for a diverse client portfolio.











Market Pricing is a site created by Khadija, a UX leader with 10+ years translating complex systems into intuitive products. Rooted in user research and systems-thinking, she turns utility into enriching experiences.
Currently discussing career visibility and integrating AI into UX workflows and training models to accelerate innovation for teams building the next generation of human-centered tech.
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